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A Honda By Any Other Name

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The Los Angeles Times reports that the next Rose Parade will be officially named the "122nd Rose Parade, Presented by Honda." Not surprisingly, a sponsorship deal is behind the new nomenclature. While organizers say the parade will not change, and that Honda has long been associated with the Pasadena event, the "Tournament of Roses will launch a new trademark composite logo recognizing and incorporating the Honda brand logo." [LA Times]