The hotel watchers are all lathered up today because Richard Branson's Virgin Hotels has launched its website and is looking for partner developers. No locations have been announced yet, but the company says they want to start in one of the "major urban markets in North America," and lists US cities specifically. HotelChatter thinks "Los Angeles could even emerge as a first location since Virgin is all about cultivating relationships with Hollywood." [Virgin Hotels/HotelChatter]
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