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Behold the One Night Only Rodeo Drive Ferris Wheel

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Beware Beverly Hills tonight. As part of tonight's Fashion's Night Out event the city has closed down the 200 block of Rodeo Drive and erected a four story replica of the original 1893 ferris wheel (the 300 and 400 blocks will close at 6 pm). All it takes to ride is a receipt from one of the participating luxury stores, but good luck finding a keychain that's cheaper than admission at the Santa Monica Pier.
· Ferris Wheel Coming To Rodeo Drive Friday For Fashion's Night Out: Street Closures From 6am [BH Courier]