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Where Is Awesometown? In Santa Clarita, Of Course

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[Image of Studio City billboard via Daily Billboard]

We're very late to this news, but you know how it is--information takes a long time to travel through the Newhall Pass. Back in February, Santa Clarita's planned community Valencia rebranded itself as Awesometown (although we think it's more like the nickname La La Land, not official). This weekend, blogging.la ranted about the campaign: "I mean, I understand that 'ALL YOU CAN AFFORDTOWN' isn’t a great ad campaign, but AWESOMETOWN?" Yep, so Awesometown, it's even been double-rainbowed.
· It’s a Thin Line Between “Awesome” and “Awful”: Bad Ad Campaigns Part II [blogging.la]
· Valencia [Official Site]