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Oxnard, looking to up its sex appeal, is considering a name change, reports the LA Times: "an image consultant hired by the city has addressed the awkward-sounding moniker head on, suggesting the more sun-splashed, salt-soaked and tourist-friendly 'Oxnard Shores.'" (FYI, "The 112-year-old city is named for Henry T. Oxnard and his brother James, who built a sugar-beet processing plant that has long since been dismantled.") [LAT]