Lamenting that "Current license plate design is a sadly low-tech solution for our high-tech cars," Fast Company's Ken Carbone asked a few graphic designers to redesign their states' license plates. Los Angeles' Stefan Bucher created this multiple choice affair, which is both completely impractical and totally essential: "The frame is color-coded to distinguish political leaning, a regional mark allows for 'faster stereotyping,' and he adds a QR code for a touch of edgy technology." The "currently insured?" category is useful, but "my sense of moral superiority is derived from" really taps into the dark heart of the LA driver.
· Rebranding the License Plate: 4 Designers Clean Up Graphic Road Kill [Fast Company]