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High School Brought to You By

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K-Swiss has made a sponsorship deal with 100 high schools in four markets, including Los Angeles, as a test program for a much larger branding campaign. According to Los Angeles Biz Journals, "The deal provides Westlake Village-based K-Swiss with branding and signage in the schools’ athletic facilities and hallways. K-Swiss will make a donation of $600 to each school involved in the program this year. There’s also a fundraising component that allows 10 percent of K-Swiss sales to go back to the schools." [LAB]