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What Crash? OC Register Launching New Real Estate Section

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Death of newspapers, death of real estate? Is the world doomed to only read error-prone and typo-ridden blogs? Pshaw! The OC Register is adding a Sunday real estate news section, according to a press release sent out today. Via the release: "The Orange County Register today announced it is adding more depth to its print coverage of the local real estate market with the launch of Real Estate, a new Sunday section, beginning March 7." Among other things, content from the blogs will appear in the paper. "Packaged into a smart design, Real Estate will include exclusive features, profiles and key developments from OCRegister.com blogs, which includes Lansner on Real Estate, Mortgage Insider, Huntington Homes, Laguna Beach Homes, South Coast Homes and Irvine Homes. Content from OC Homes, a Sunday section containing advertising information on new, resale and rental homes, will also publish within the new Real Estate section beginning Sunday."
Register adds Sunday real estate news section

Coming this Sunday to your Register print edition (PRESS RELEASE HERE!) ?

The Orange County Register today announced it is adding more depth to its print coverage of the local real estate market with the launch of Real Estate, a new Sunday section, beginning March 7.Packaged into a smart design, Real Estate will include exclusive features, profiles and key developments from OCRegister.com blogs, which includes Lansner on Real Estate, Mortgage Insider, Huntington Homes, Laguna Beach Homes, South Coast Homes and Irvine Homes. Content from OC Homes, a Sunday section containing advertising information on new, resale and rental homes, will also publish within the new Real Estate section beginning Sunday.

“We’ve created a more robust Real Estate section based on readers’ increasing interest in what’s driving the local real estate market,” said Ken Brusic, Register editor and senior vice president. “It will include analysis of home-buying and commercial real estate trends, design and improvement tips, and information on a new housing development or office in your neighborhood. It will be a must read for anyone interested in real estate.”

Breaking real estate news will continue to be covered online and within the Register’s Business section, or within other sections as appropriate, Brusic said.

The Register is also updating its Sunday Business section, to highlight additional Wall Street Journal content related to economic trends, wealth and personal finance. Real estate was a primary topic in the Business section on Wednesdays and Sundays, and this coverage will now move into the standalone Real Estate section. The back pages of the revamped Sunday Business section will also include Orange County job opportunities.

A new lineup of daily themes within the Business section launched Monday as follows:

Monday: Money and finances
Tuesday: Technology
Wednesday: Jobs and work
Thursday: Shopping and restaurants
Friday: The local and national auto industry and Orange County’s car culture
Saturday: Jan Norman’s coverage of small business.