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Trends in Marketing

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The houses are becoming sentient--and they're micro-blogging. A $13.95 million house in Malibu has its own Twitter acount, which unfortunately is actually written in the third person. WalletPop says the house "posts pin-up-like photos of itself at sunset, discusses the turnout it had at an open house -- you get the idea. It recently linked to a Volkswagen commercial in which it shared the spotlight with Seal and Heidi Klum." [WalletPop]