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Your Cheat Sheet to Hollywood's New Rental Market Madness

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In case you missed it, there's been a mini-building boom underway in Hollywood in terms of new rental projects. Within a roughly two square mile area between Highland Avenue, Hollywood Boulevard, Franklin Avenue and Gower Street, five new rental buildings have either just opened, or will open in the next few months. What do this mean for you, young whippersnapper? Competition. Which can translate into move-in deals. At 1600 Vine, for instance, where one-bedrooms start at $2,625, there's a special if you sign a year-long lease. "Right now, you get two months free," says a leasing rep for the building. Over at Alta Hollywood, a 218-unit building opening in May, leasing reps are talking of offering a "move-in gift" (the exact gift hasn't been announced yet). But here's the upshot: If you're looking to move to Hollywood, play these buildings off each other. Threaten to go to one of the other rentals if they don't knock off a month or two or three. These leasing reps may show you the door, but try!

Map showing the five projects...and now let's meet 'em. Web sites listed when available. Prices taken from leasing reps or current advertised prices.

1. La Belle at Hollywood Tower
6142 Franklin Ave
Units: 146 units
Opening: April 1
Sample pricing: Studio for $1,850
Perks: Pool, clubhouse, proximity to tasty brunches at 101 Cafe (right across the street)

2. Sunset Vine Tower
1480 Vine St.
Units: 63
Opening: Open now
Sample pricing: One-bedroom $2,732
Perks: Views, views, views. Proximity to ArcLight and Amoeba Music.

3. Alta Hollywood
1714 N. McCadden Place
Units: 218 rental units
Opening: May 1, 2010
Sample pricing: Slightly more than $2,000 for a one-bedroom (exact prices still being worked out).
Perks: Sky deck with pool. Walking distance to Hollywood Bowl concerts.

4. Jefferson at Hollywood
1724 N. Highland Ave.
Units: 270
Opening: Spring 2010
Sample pricing: Studio, $1,995
Perks: Washer/dryer in units. You can stare at Hollywood and Highland all day.

5. 1600 Vine
1600 Vine
Units: 375 units
Opening: Open
Sample pricing: Studios are $2,375, three-bedroom townhomes, $10,725
Perks: Trader Joe’s in the building; Farmer's Market right around the corner.