With a name that sounds like a tasty vintage port, SBE Reserve is SBE's new real estate division, which is profiled in today's Los Angeles Business Journal. This new branch of the nightlife/restaurant/hotel company will do a number of things, but "one of SBE’s primary initiatives is to provide property owners with an array of real estate and hospitality services. For example, if a property owner or investor wants to build a hotel, he can hire SBE Reserve to handle the development, including finding an architect and interior designer, managing the construction, and even marketing and managing the property."
And another goal of SBE Reserve is to sell residential properties. Fancy flippers? "SBE Reserve’s first move is the redesign of a 6,300-square-foot mansion above the Sunset Strip where homes sell for $15 million to $20 million. The company is planning to list the house, which has three bedrooms and six baths, within the next 30 days. SBE handled the renovation, including obtaining the proper entitlements, and hiring a designer and general contractor. The buyer of the house will get not only panoramic views, but access to SBE’s global concierge service, including VIP treatment at the company’s establishments."
· SBE Checking Out New Business [LABJ]