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Curbed Cup 1st Round: (2) Highland Park vs. (7) Hollywood

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The Curbed Cup, our annual award to the Los Angeles neighborhood of the year, is kicking off with 8 neighborhoods vying for the prestigious fake trophy. This week we'll have one matchup per day, while all the results and the full tourney bracket will be reviewed on Friday. Voting for each pairing ends the next morning. Let the eliminations commence!

If Echo Park is officially over, what neighborhood will take off next? Just keep wandering down Sunset Blvd and then hop over to Highland Park, home not only to flippers, to art galleries, thrift stores and coffee shops. Even the hipsters say it's time to move. GentrificationWatch for Highland Park is officially on.

On the other hand! Hollywood continued to grow from a planning and development point of view, particularly the area around Sunset/Vine and Sunset/Western and Hollywood/Vine. Two new hotels opened: The W and the Redbury; numerous projects were approved and then sued over (Emerson College, Target); the neighborhood saw a rental building boom; and even the long-stalled Avenue nee The Madrone finally got going again. And does this make a neighborhood a contender?A Trader Joe's moved in.

Poll results