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Councilwoman Backs New Sign District for Wilshire Grand

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AC Martin-designed towers, with signage, and without
News that may excite digital sign fans or worry those who like the historical look of the Financial District, City Councilwoman Jan Perry, who represents downtown, is backing the Wilshire Grand Hotel's request for a supplemental sign district, a move which would allow developer Hanjin International Corporation/Thomas Partners to swath the new AC Martin-designed towers in LA Live-like LED signage. "She’s supportive of the sign district," said Eva Kandarpa Behrend, Communications Director for Perry, speaking shortly after this morning's meeting of an advisory agency of the Planning Department. The group approved the hotel's subdivision.

As for Perry's opinion on the actual electric signs, which, as proposed, are unprecedented in their size and scale, Behrend added: "Perry is in favor of it conceptually, but she wants it to go through the public process and the Planning Department process." Following today's approval, which only dealt with the subdivision, and not the issue of the signs, the Planning Commission will vote the project on December 16th. The developer is also seeking a tax exemption. Perry, whose support on both the signs and the tax exemption, is key to the approval process, is also backing that. "We’re supportive of [the tax exemption] conceptually," said Behrend.
· Holy Tokyo, Downtown! Wilshire Grand Hotel Project Could Go Electric [Curbed LA]