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Developers, Billboards Eyed in SM

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Santa Monica's Big Blue bus system needs to bring in more money, reports the Santa Monica Daily Press, and one local councilman has proposed having developers buy a bus pass for every resident. "The move would have one distinct advantage over requiring cash payments from developers... By mandating payments in the form of transit passes, the money would be counted as "fare box revenue," which is eligible to receive a matching contribution from the federal government, in effect leveraging its impact on local transit operations." Santa Monica is also considering slapping digital billboards on buses to raise money. [SMDP]