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Watch Your Mouth on Melrose, Updating LACMA's Looks, More

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MELROSE: A reader sent in this photo of a new storefront on Melrose. Racked has two questions: "How long till the sign comes down? And if you charge a purchase there, what name is going to show up on your credit card receipt?"

WEST HOLLYWOOD: The Puma Social Club has popped up on the first floor of the Sunset Towers, and Racked predicts that "With neon signs that say 'Swapping Partners Encouraged' and 'Sometimes Victory is a Phone Number', Puma's recently opened pop-up shop/man-cave on the Sunset Strip will be the speakeasy that launched a thousand hookups."

MIRACLE MILE: Racked shows how the art- and fashion-lover might update the musty old looks of Fashioning Fashion: European Dress in Detail, 1700-1915, now showing at LACMA's new Resnick Pavilion.

DOWNTOWN: Los Angeles Fashion Week or Month or whatever it is marches on. Racked reports back from group shows Concept (day two and day three), Skingraft, and First.LA.