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Marketing Push Begins on West LA's Black Death Project

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1845 S. Federal, one of the city's most maligned new housing projects, set itself up for ridicule judgment this weekend. Advertising the faux-Medieval Times project was a large placard fastened to busy Santa Monica Boulevard. 1845 S. Federal, which contains 19 three-bedroom condos, advertised itself as a Westwood project (cough, cough) and displayed three interior shots of dubious design standards (wood, tile, and steel all in one kitchen)? Prices range from $695,000 to $795,000. Showings are now available for all of West Los Angeles' future Rapunzels.
· ConstructionWatch: Capturing the Castle [Curbed LA]
· 1845 S. Federal [MLS]