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Fish Mystery

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The blog for The End of the Line, a documentary film about the threats of overfishing, has posted several photos of their promotional posters hung around LA, and says: "See if you can spot the connection - this will be easier for those of you in the US and Canada, or those who have been following the film since it's premiere at the Sundance Film Festival in January this year. This link will also offer a clue." We're stumped--is there supposed to be a relationship between the intersection at Hollywood and Gower, the one at Santa Monica and Berkeley, and scary fish heads? Anyone have any idea what they're talking about? [The End of the Line, image via]