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Floaty and Inflatable Billboards Spotted Around Town

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"Inflatable billboard, this can't be legal, right?" asks a reader, sending in the above pic. "This is the second one I’ve seen in LA. This one is on Santa Monica, just east of Las Palmas Ave." Not to be confused with its buck-toothed cousin, the inflatable McDonald's latte, these inflatable billboard frames look to be a nationwide trend. Not intended for use as flotation device.
· Billboard Archive [Curbed LA]