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CurbedWire: Sonny Astani is Totally Stalking the Competition

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KOREATOWN: Recap: Developer Sonny Astani took out a $190 million loan from Corus for Concerto, his downtown condo building. He personally guaranteed the loan, meaning he'll lose his Pacific Palisades house if the project tanks. Faced with those odds, do your advertise your project on billboards directly in front of two competing Koreatown condo buildings (that are also selling): The Solair and Summit On Sixth? Oh yes, you do. The theory being that would-be buyers visiting those buildings might see the billboard. Perhaps it's just coincidence, but just sayin'. [Curbed Staff}


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