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Look At W Hollywood Residences: Point/Counterpoint

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Blogger Alissa Walker took a hard hat tour of the still-under construction residences at the W Hollywood Hotel & Residences (she even got to feel that small earthquake), providing a first look at the residences at the W. There's an emphasis on sustainability, with energy efficient windows, a white "cool-roof" for the pool, and units outfitted with "Poliform kitchens and closets, Kuppersbusch inductive heating ranges, and Sub-Zero refrigerators." Additionally, Dwell magazine provides several shots of units in varying states of construction, as well as the views from the 14th floor and roof. With a new Trader Joe's moving in, an emphasis on transit accessibility, and denser development in Hollywood, there seems to be a silver lining in a week when we learn the planned Whole Foods is dead, and Camden Property's Selma and Vine project is shelved.

Meanwhile, a reader in attendance at last night's Vertical Los Angeles Dwell-sponsored architecture and urban living-themed event at the W Hollywood Residences, writes in with some criticisms of both last night's talk and the project: "Once again Dwell magazine tried to walk the fine line between advocating issues and showcasing advertisers with their Vertical Living event last night at the W Hollywood development sales office, but sadly instead fell into the pit of PR blather. [Dwell magazine editor/KCRW host] Frances Anderton was on the panel supplying some badly needed corrective wisdom (reminding the other panelists that there was indeed a long established tradition of apartment living in LA and that it had not just fallen off a truck yesterday)....

The project itself won't necessarily be unsightly as far as the interiors, the landscaping or the art goes, given that Pae White is the artist here and Daly Genik are doing the interiors. The planning concept of piling density above a subway stop is much sought after goal in planning, and makes tremendous sense, but the outside of the building is at one and the same time the biggest, ugliest, and newest thing in Hollywood...

It was great to see Dwell support the concept of density, since density is green, and Dwell is all about being green. But given that, how on earth can they be sponsoring the construction of a single family home in Topanga Canyon as part of the Dwell on Design conference coming up? As long as they advocate building single family homes in exurbia why not go whole hog and sponsor them in Big Sur too? Message to Dwell-- when single family houses are placed in locations that exacerbate sprawl (or when they are gigantic) regardless of how much recycled material they used or other green features---they just ain't green!"
· The W Hollywood Residences [Dwell]