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But Where's the Gold Again?

Press release o' the day, but where exactly is the gold? Is someone confusing metaphors? The name of the ad campaign is "Gold Diggers Unite." "SHORTsense.com announced today that it has officially launched its new short sale website. Providing the most comprehensive listing information on both pending and pre-approved short sale properties available throughout the greater Los Angeles area, SHORTsense.com is taking a decidedly tongue-in-cheek approach to attracting new users with its Gold Digger ad campaign." Web site for the Beverly Hills company is here. [PR Newswire]