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Chattering Class Responds

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Given that the local chapter of the American Institute of Architects has been particularly vocal in calling for new sign ordinances, it's no surprise that criticism of LA Times critic Christopher Hawthorne's recent ""why the outrage over signs" story comes from an architect. You can read Stuart Magruder (Studio Nova A Architects) response here. The better quote, however, comes from a letter to the editor published in today's LA Times. In wondering whether Hawthorne can "tell the difference between an April Greiman mural, a Thom Mayne graphic and a Pepsi building wrap that is big enough to be seen from outer space," reader Lorraine Wild writes: "Is there anything that makes Los Angeles look more like Podunk than the proliferation of gigantic Lady Liberties?" Uhm, lap band billboards? [CMM/LA Times]