A reader forwards this photo of what is actually a viral (a-choo!) marketing campaign for a romantic comedy about bro love. Actor Paul Rudd, pictured on the board, stars as Peter Klaven, a successful real estate agent. Serious photoshopping shenigans have gone down because per this "Saturday Night Live" skit, Rudd clearly has chest hair. The board is up around Beverly and Robertson.
· I Love You, Man [IMDB]
· Peter Klaven: LA's Hottest Realtor [Official Site]