The 10801 National Blvd building, site of the original Tropicana supergraphic, has a new graphic up. It arrived yesterday, according to the 10801 Take Sign Down blog. The blog has all the details of the graphic going up (the cops even make an appearance). "There you have it!! First we're squeezed by Pepsico and now Dr. Phil's got us on the couch," he writes. One of the readers on Curbed suggested a few weeks ago that tenants take out scissors and "snip, snip" outside their blocked window, but nipping off a piece of the graphic would probably be highly illegal.
· 10801 National Blvd [Official Site]
· Tropicana Supergraphic Feeling the Squeeze, Database Coming [Curbed LA]