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Development Du Jour: The Lofts On Beach Avenue

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Could everyone just agree on one name for this neighborhood? The web site for new development Lofts on Beach Avenue notes this project is in Del Rey Arts District, not the Marina Arts District or one of the other names handed out to this pocket of the Westside. Either way, the last units in this development are now on the market. They start at $700,000; below is the link to a 1,576-square foot listing that's asking $799,000. Last weekend, the New York Times declared that this neighborhood is up and coming and quite possibly hip. Whether that endorsement will help sell condos--or even fill rentals--remains to be seen.
· The Lofts on Beach Avenue [Official Site]
· 13326 Beach Avenue [Redfin]