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Silver Lake Boulevard Goes Electric

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A reader sends in news of the arrival of one of those contentious electronic billboards--and this is on Silver Lake Boulevard, not exactly the most commercial stretch of road. Is it new? Via the InBox: "As you drive up Silver Lake blvd, from Sunset blvd, it's as you get to stop light at LA Mill coffee. It's nasty. i wonder if it lights up the apartments at night. Its electronic, lit, giant tv screen with unreal ads on it changes every few seconds. What's it doing in our cozy hood???? [Curbed InBox]