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SLS Beverly Hills Gets GM, Delicious New Renderings

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As everything else grinds to a halt in LA, the hotels live on (thank you W, Ritz Carlton, Palihouse, Palomar, Thompson, etc.). The rendering fairies have delivered some new computer generated views of the SLS Hotel in Beverly Hills, due to open this Fall. The Philippe Starck designed hotel from Sam Nazarian's SBE will also include a Moss retail store and as previously mentioned on Eater, a restaurant from Jose? Andre?s. The hotel also just announced the hiring of Philip Dailey, formerly of Asian-based Shangri-La Hotels and Resorts, as its GM. Hrmmph. Mr. Dailey, care to explain to us why there's furniture and a pig in your ankle deep pool?


Offering a New Paradigm in Luxury Hospitality, SLS Hotel at Beverly Hills Will Feature
Distinctive International Partners Including Philippe Starck, Culinary Innovator Jose?
Andre?s and Design Vanguard, Moss

SBE will debut its much-anticipated Philippe Starck-designed SLS Hotels brand in the Fall of 2008 with the opening of the first SLS property, SLS Hotel at Beverly Hills, a Luxury Collection hotel. Introducing dynamic new concepts for dining and guest services, SLS will provide an evolved luxury hospitality experience for today’s evolved traveler. Having teamed with some of the world’s most talented minds and companies in design, cuisine, wellness and service, SBE has created in SLS a spectacular and sophisticated hotel brand.

With designs by Philippe Starck, a culinary program crafted by Spanish chef Jose? Andre?s, custom-curated retail by Moss, Pascal Humbert designed uniforms, and management by Starwood Hotels & Resorts Worldwide, Inc., the collaborators behind SLS Hotel at Beverly Hills are rich on talent, ingenuity and vision.

Design mastermind Philippe Starck has created the look and feel of SLS under a 15-year design exclusive with SBE for the U.S., Caribbean and Mexico. SLS Hotel at Beverly Hills will be the first truly luxury hotel that Starck has designed in North America, having single-handedly redefined every aspect of the hotel experience in the 1990s and spurred the ‘boutique hotel’ movement. Featuring a unique dual guest lobby concept where one will cater exclusively to hotel guests, while the other will be a lively, multi-faceted public dining and retail environment called The Bazaar by Jose? Andre?s, Starck’s ingenious innovations for SLS promise to surprise, soothe, excite and enchant, while representing an important evolution for the celebrated designer. Exclusively for SLS, Starck has also designed a collection of high-end furniture which is being manufactured by SLS partner, Cassina Contract, and will be available for sale only through the hotel.

The SLS experience will be further enhanced by SBE’s exclusive collaboration with renowned culinary innovator Jose? Andre?s, who will oversee all food and beverage concepts for SLS properties. In the gifted hands of chef Andre?s, SLS guests will enjoy revolutionary culinary experiences in the hotels’ restaurants, lobbies and bars, as well as in-room dining, banquets and meetings. A particular signature of SLS, The Bazaar by Jose? Andre?s will be “hotel lobby reinvented as fe?te extraordinaire” with a heady array of pioneering culinary and lounge concepts created by Andre?s – everything from tapas to a Patisserie to cutting-edge cocktails to roving carts of edible delights.

Andre?s is internationally recognized for bringing both tradition and avant-garde Spanish fare to America, earning him the title of Spain's unofficial ambassador to the U.S. and influencing the way Americans eat today. While SLS will be his first foray to the West Coast, Andre?s and his THINKfoodGROUP team have created some of Washington, D.C.’s most renowned restaurants, including Jaleo, Oyamel, Zaytinya, Cafe? Atlantico and his critically-acclaimed minibar by jose? andre?s.

The Bazaar will also feature a revolutionary and innovative “shop without walls” retail concept with Moss, a renowned New York City-based design purveyor and trailblazer. SLS guests will be immediately engaged in the “windowless” shopping experience flowing through The Bazaar, where an exciting array of unique and distinctive products reminiscent of items found in the grand hotels of Europe from the 18th and 19th century will be displayed in a series of free-standing glass vitrines. Additionally, SBE has secured a partnership with French fashion designer Pascal Humbert to create a distinctive uniform collection for SLS hotel associates. The SLS uniforms consist of 80 separate styles in neutral tones, with modernistic details and characteristics that establish and define each position within the hotel.

The 297-room SLS at Beverly Hills will be operated under a management agreement with Starwood Hotels & Resorts Worldwide, Inc., as part of The Luxury Collection Hotels & Resorts, a glittering ensemble of more than 65 of the world’s finest hotels and resorts in more than 26 countries around the world.

We define The Luxury Collection by our guests and the experiences and services they demand and expect. Nothing less than an exceptional level of service, perfect location and indigenous personal offerings will do,” said Phil McAveety, Executive Vice President and Chief Brand Officer, Starwood Hotels & Resorts. “We are thrilled to be working with SBE and Mr. Starck as they create the perfect setting for the newest jewel in The Luxury Collection’s crown”

The property will include seven “Lifestyle Suites” customized by leading Italian fitness training equipment manufacturer, Technogym. These specially-designed suites will showcase Technogym’s new Kinesis Personal equipment – the first time ever this cutting-edge system has been available in a hotel. Specialized Kinesis trainers will be available on call to hotel guests looking to enhance their in-room exercise program. Technogym’s innovative high-end design, progressive technology and dedicated focus on human well-being create an ideal pairing with SLS’ commitment to absolute innovation , and their products will also be incorporated into the hotel’s fitness center.

Collaborating with Starck on the design and creation of SLS is SBE Chief Creative Officer Theresa Fatino, who directs all aspects of SBE’s environmental, interior and graphic design, and orchestrates such vital brand touchstones as operating supplies, staff attire, ambient music, and retailing. Before joining SBE, Fatino was a senior executive with W Hotels where she played a key role in numerous facets of the brand.

SLS Hotel at Beverly Hills joins SBE’s expanding roster of hotels which includes Miami’s Ritz Plaza which the company is currently redeveloping for opening in late 2009, and Las Vegas’ famed Sahara Hotel & Casino, which will undergo a complete reinvention for completion in 2011.

SBE’s launch of SLS Hotels, combined with its already successful development and operation of some of the country’s hottest restaurants and nightclubs, represents an incredible synergy that no other company can match. SBE’s Katsuya, Foxtail, Hyde Lounge, S Bar, Area, and The Abbey have all become wildly popular destinations for Los Angeles’ A+ list, and additional U.S. locations for these brands are already in the works, including outposts at future SLS properties. SBE’s clientele will thus be able to enjoy not only incredible hotels but also fantastic restaurants and nightclubs, and receive VIP treatment and preferential access at each establishment. Sophisticated customer tracking systems will register guest preferences and ensure an incredibly personalized experience wherever they go.

For more information on SLS Hotels, visit For more information on The Luxury Collection, please visit