We first saw these "burning" billboards last year to promote a CW show on Sunset and La Cienega. It seems to be back a half mile east, this time promoting the latest Seth Rogen stoner-themed buddy movie, Pineapple Express. Why only use them for entertainment products? Surely American Apparel could put the smokin' promotion to good use.
· "On Fire" Sunset Billboard Confusing Drivers [Curbed LA]