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Death Knell of McMansions

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Fortune reports on the new strategy of homebuilder KB Homes: build smaller homes that are as affordable to people as renting. Eli Broad can even drink to that. "During the bubble, KB Home, like many other big builders, blew up its old-line business by going ritzy and building expensive houses. Now KB is among the first homebuilders to recognize the error of its ways, and it is returning to its roots as a purveyor of low-cost, smaller homes. In some cases KB is even using the same façades from the go-go years and then shrinking the house that lurks behind them to be half as deep - and about half as expensive. "If I had to write a headline for housing, it would be back to basics," says Broad. "The right thing to do is just what KB is doing: build starter homes that compete with rentals." [Fortune]