The official opening for developer Rick Caruso's Americana at Brand shopping mall was supposed to be 10 am, but by 9:30 am, the place was as busy as any Saturday morning at the Grove, so stores started opening early. Overheard #1: "I love it, I never have to drive to the Grove again." Overheard, #2: "The [Starbucks] cashier has no idea what's she doing." Meanwhile, media insanity: Satellites, camera crews, etc. And there's Caruso himself being interviewed. UPDATE: The long lines at the stores are on display over at Racked LA.
· Curbed Inside: Developer Rick Caruso's Americana At Brand [Curbed LA]