Megamall/mega condo development Americana at Brand, which celebrated its opening today, had one snag when developer Rick Caruoso's old timey ice cream truck couldn't get going. Those are Caruso Affiliated employees trying to move the truck. But otherwise, a pretty flawless launch. Some takeways: Sleepy neighbor Atwater Village, prepare thyself for traffic and development. Despite the high condominium prices, the sales office was packed. Also, that private party last night? The one Caruso Affiliated threw on the roof of the parking lot to celebrate Americana at Brand's opening? Jay Leno hosted. Singer Tony Bennett performed. All of this in Glendale, people, Glendale.
· Americana At Brand: Checking Out A Million Dollar Condo [Curbed LA]
· Americana At Brand: Inside the Excelsior Sales Office [Edit]
Filed under:
Americana at Brand: The Final Push
The Latest
Curbed LA Is Closing
Head to Curbed.com — soon to be a part of the New York Magazine family — for more of the Curbed LA that you know and love.
Koreatown Craftsman With Lots of Hand-Carved Woodwork Asks $1.5M
Built in 1910, the house sits on a lush property that includes a recording studio out back.
Loading comments...