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Trends in Marketing: Little Tokyo Lofts on "The Hills"

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The Little Tokyo lofts had a starring role in last night's season finale of The Hills, MTV's "reality" soapfest that chronicles the lives of four rich chicks in LA. The show's lone brunette, Audrina Patridge (along with her boyfriend Justin Bobby) checked out a place at the lofts at 5th and San Pedro; a long-way from their usual haunts of WeHo and Hollywood. The Little Tokyo lofts sure scored a coup with the promotional appearance—The Hills has been known to pull in almost 5 million viewers an episode. Wonder if we'll see an influx of Christian Louboutins clacking around Skid Row...

· Little Tokyo lofts gets mental services office [Curbed LA]
· The Hills [Official Site]

Little Tokyo Lofts

420 S San Pedro St, Los Angeles, CA 90013