It looks like there'll be even more Staples Centers, Petco Parks and Qwest Fields: Event and promotions company AEG, the developer of downtown entertainment project LA Live, will launch a new division dedicated to sponsorship and naming rights, reports the Los Angeles Times. It's not entirely clear how the division will operate but AEG President Tim Leiweke tells the paper that "sponsorship and naming rights agreements are critical components of the overall revenue of our company." [LA Times] Image via you-are-here.
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