It seems like Los Angeles-based architect Fritz Haeg is ubiquitous, especially since the release of his book Edible Estates: Attack on the Front Lawn, which celebrates his ongoing quest to transform our lawns into edible landscapes. Dwell magazine gives him a soapbox in the form of a Youtube video, where he explains the project. Most surprising? Haeg doesn't veer into inscrutable archibabble (unlike his press releases, which rail against "the self-reflexive culture of art and design, where formal novelty, hermetic discourse and the latest software dominate") and instead talks simply about his work. We're impressed. Now pass us a cucumber, please.
· Emerging Designers: Fritz Haeg [Dwell]