According to the Los Angeles Business Journal, Mayor Antonio Villaraigosa has noted the option of selling the names of high profile properties--top of the list are the LA Zoo and the Greek Theater--to help with the city's $406 million deficit. After all, guitar company Gibson snapped up the naming rights to the Universal Amphitheatre for $14 million, the Staples Center inked a $100 million deal to have its name forever seared into the minds of downtowners, and Tribune owner Sam Zell could sell the name of Chicago's beloved Wrigley Field. In addition to big properties, "other properties that could get corporate names include a dozen golf courses, followed by a scattering of senior centers, wedding gardens and parks," reports the LABJ.
· A Zoo by Any Other Name? [LABJ]