Who Is The Americana At Brand Buyer?

While one can see the project appealing to affluent empty nesters, who else will the new mixed-used Glendale project appeal to? (Prices range from $700,000-$1.2 million.) Developer Rick Caruso talks to the Glendale News Press. "For one, condo-curious buyers who have considered downtown Los Angeles but shy away from its grittiness have a cleaner, safer alternative in the Americana, he said. There’s also the crowd of studio executives who may live bicoastal lifestyles and prefer to shed the responsibilities of maintaining a single-family home, but still want luxury, he said." [Glendale News Press]