New York Times architecture critic Nicolai Ouroussoff takes aim at developers releasing renderings that are meant to sway public opinion, but aren't drawn realistically. For example, in developer Tishman Speyer's Hudson Yards proposal for Manhattan's West Side, Ouroussoff notes the renderings are seen from a "birds-eye view," rather than street level, which makes the project seem smaller than it actually is. And yes, here's how the $1 billion mixed-use project Noho Wave project (pictured above) looks, and yes, if you're floating in the sky, that thing is not big AT ALL. And another example: This Wilshire project is probably to scale if you are a 30-foot Yeti.
· Now You See It, Now You Don’t [NYT]
· First Look: NoHo Wave [Curbed LA]
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Architecture Critic: Misleading Renderings Are For the Birds
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