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Trends in Marketing: Downtown Neighborhood Pride? Or Takeover?

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Developer KOR Group takes an interesting tack at unloading Barker Block lofts, their big development in downtown's Arts District. While their model is pretty standard for downtown advertising—handsome, thirty-something, arty—their message isn't, focusing more on urban pioneering and less on rooftop pools. "THIS IS MY BLOCK... PRIDE. OWNERSHIP. COMMUNITY... Join the movement." Is the ad a simple attempt to sell condos through nabe love or a cheap shot at unloading units through a glamorized portrayal of white gentrification? Discuss.


· Curbed Inside: Downtown's Barker Block Lofts [Curbed LA]
· Trends in Marketing: Throw in a Sedan [Curbed LA]