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Americana At Brand, Part I: New Thing Arrives In Glendale!

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Yesterday, hardhats at Americana at Brand lowered another structure at the Glendale mixed-used project. No, not another replica of an Omaha Beach Memorial statue. This tribute's easier to identify. What's harder to peg is why the Americana, in a city with 85,000 Armenian-Americans, would bestow so many architectural shout-outs to, um, France. This scale model of Gustave Eiffel's Tower sits atop the parking elevator, silently judging the Cheesecake Factory that is awaiting the mall's May 2 opening. Part II of Americana at Brand coverage this afternoon. UPDATE: Egg on our face. A publicist nicely tells us this has nothing to do with the Eiffel Tower.

Publicist writes: "There is no Eiffel tower at The Americana at Brand. On Sunday they simply put on top of the steel and glass elevator tower the top spire -- it is not intended as any kind of recreation of any other tower. The entire steel structure houses the elevators and the exposed counterweights (which are obviously not really part of the modern elevators) will move up and down as the elevators move. The steel structure including the spire will also be lit at night and there is a light "show" that is choreographed along with the fountain show. Let me know if this isn't clear."


· Americana At Brand Statue Comes Home To Glendale [Curbed LA]
· Americana Press Monster [Curbed LA]

The Americana at Brand

889 Americana Way., Glendale, CA 91210