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Americana At Brand: No Presale Condo Campaign

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Post-gold statue arrival, the Americana at Brand gets profiled in today's Los Angeles Times in a story that drops new information about the mixed-used development in Glendale. Notably, if the Grove is modeled after 1940s Charleston, South Carolina, the Americana's style takes a nod from the industrial era. Additionally, the big courtyard at Americana will be nine times bigger than the the courtyard at the Grove complex, and like the Grove, Americana is getting a trolley. And how's this for confidence in the market: Caruso has decided against launching a presale campaign for the condos (floor plan reveal here), according to the paper, which reports that the developer hopes "that word of mouth once the shopping center is open will foster sales." And finally: the neon sign is up (pictured). It looks like the text below the sign reads: "Always Welcome." [Sign via Flickr user javazetti]
· Glendale set to welcome once-disputed development [LA Times]
· Floor Plan Action At Glendale's Americana At Brand [Curbed LA]

The Americana at Brand

889 Americana Way., Glendale, CA 91210