NewGeography looks at the City's plan to give property owners $150 million a year in the hopes that they'll renovate and revive the upper floors of many of Broadway's empty buildings. Couldn't those millions be better spent shoring up the ground level retail, instead? "So why not focus ways to help retailers hang on, and draw more to fill the new gaps at street level? How about renovations for storefronts, with merchants allowed a voice in the process? Or more cops for the area to help improve the atmosphere for shoppers? Or aggressive promotions of the retail scene? All of that might even entice a few more mid- and upper-scale merchants to set up shop on Broadway, sparking some organic changes in the marketplace." [NewGeography]
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