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Desperate Times Call for Desperate Measures

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This is sort of ingenious: if you're uber-wealthy and can't sell your house, there's a new option, PRYOURHOUSE. The service is performed by two publicists--Todd Shapiro and Adam Weiss--who promise to get a celeb (think Carmen Electra, rather than Nicole Kidman) to host a party at your home that they promise will generate media and nouveau-riche friends, i.e. potential buyers. The company, with offices in NY and LA, says that while you wait for buyers, they can also turn your depreciating home into a cash cow by offering it up for fundraising events and charity benefits. But Shapiro and Weiss don't want no scrubs, this service is for multi-million dollar properties only. [PRYOURHOUSE]