Which Architect Will Design Broad's New Museum?

First the Beverly Hills Weekly mentioned that philanthropist Eli Broad may be planning to open his own art museum in Beverly Hills (at Wilshire and Santa Monica boulevards), and now there's confirmation: Bloomberg catches up with Joanne Heyler, director and chief curator of the Broad Art Foundation, who says Broad is indeed looking at sites to house a museum, as well as offices for the foundation. Via Bloomberg: "The facility would house art currently stored or displayed across the Los Angeles region, she said. "There are other sites we are looking at but this is one we are taking very, very seriously." What's still unclear: Which architect would design this museum. While architecture firm Gensler is advising the foundation, an architect still would have to be picked--and one would guess that Broad would go with a big name for the structure. Meanwhile, Bloomberg rehashes Broad's seemingly abrupt decision last year to keep his collection, rather than give it to LACMA, a move that can now be seen in a new context. The newswire also notes that Broad picked up a few more art pieces at a Sotheby's auction in New York last week, including Ed Ruscha's "Desire" (pictured).
· Billionaire Broad Proposes Beverly Hills Art Museum [Bloomberg]
· New Eli Broad Beverly Hills Museum Coming? [Curbed LA]