In the last couple of weeks, a large red sign featuring a pretty woman in a good-looking vest has popped up on the construction site for Belmont Station, that sprawling rental development on the edge of downtown--and a project that we've mistakenly been calling Northwest Gateway. Additionally, there's a simple, but colorful web site. But who's the target audience here, Belmont? Hardworking area families or downtown professionals like this gal here?
· Belmont Station [Official Site]