We have to give the developers of the Palihouse in West Hollywood points for creative real estate euphemisms, even if they make us want to throw up just a little bit. First they christened themselves a "boutique urban lodge" (read: long-stay hotel and residence) and now a reader writes in to let us know the marketers behind the project are avoiding the dreaded "L" word and replacing it with a new one: "Living Rooms:"
I got a postcard today for the Palihouse Living Rooms here in West Hollywood. It advertises that in addition to "hospitality guest suites" and "condominium residences" they are going to have a courtyard brasserie, an "espresso bar tabac" (whatever that is), a lobby lounge and a roof deck. It's a bit precious that they are calling themselves "living rooms" and not a residential hotel, although I think they deserve points for not using the words luxury or loft anywhere. I also enjoy that the Palihouse is across the street from an IHOP and walking distance to Barney Beanery.Excellent - a brasserie AND Barney's Beanery. The cost for your non-luxury Living Room? Prices start around $700,000.