Come January 2008, Los Angeles will be the fourth US city to measure radio listening with the Jetsonian-yet-Orwellian Portable People Meter:
The Arbitron PPM system uses a passive audience measurement device - about the size of a small cell phone - to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.
Magic Broadcasting outpost 93.5 KDAY is first to announce it'll follow a percentage of its audience with tracking devices. Since we're under fire lately for political insensitivity, this is certainly not the place to ponder what percentage of KDAY's audience might already have tracking devices. Nope, not here. Save it for the comments section.
· KDAY and KDAI Sign For Arbitron PPM Service in LA [Arbitron]