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Caruso Enters Fro-Yo Wars - Pinkberry to Americana at Brand

Rick Caruso has announced a slew of new chains for the Americana at Brand lifestyle center that he's plopping into the middle of Glendale. Among those shops certain to enrich the lives of Eastside hipsters, include: Barney's New York Co-Op, Cheesecake Factory, Pinkberry, Barnes & Noble, J. Crew, True Religion, and Calidora Spa. These chains are in addition to the previously mentioned H&M, Kiehl's, Lacoste and an 18-screen Pacific Theater cinemaplex. It also appears, from the above rendering, that there is one of those not-at-all unnecessary trolley's to take you and your rambunctious kiddies from one side of the mall to the other. The Americana web site is also now featuring a sappy video (click "INSPIRE") which fills our eyes with tears for a long ago Glendale of children playing ball in the street and people getting their shoes shined.
· Caruso Continues to Build Its Retail Landscape at The Americana at Brand Unveiling New Shops, Boutiques and Eateries [BusinessWire]
· Americana at Brand: On Schedule and Loaded [Curbed LA]