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Biscuit Lofts Suddenly Very Popular

Following recent news that Becks and Posh have purchased in the Biscuit Lofts, today the Downtown News reports that even more celebrities, including our favorite perv director Vincent Gallo, are purchasing in the building. And other new Biscuit buyers include a bigtime football player and a '"famous actor" whose name also could not be disclosed," according to the paper.

While other bloggers call the Becks/Posh news nonsense and "pr brewing," we're reminded of of an excellent WSJ piece about how developers give celebrities big discounts on condos to help build buzz for a building. Not that we're suggesting anything, of course. But as we try and solve the "celebrities love the Biscuit" mystery, we do wonder: Does having Gallo in the building actually help sell it?
· Celebs Buying Into the Biscuit [Downtown News]
· To Draw Celebrities, Developers
Quietly Cut Prices on Condos [WSJ]
· Beckingham Palace Watch... Downtown? [Curbed LA]