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La Brea Bouncing Back?

The always informative Blackburn and Sweetzer offers us a handy roundup of a rash of retail openings on what was formerly a sad-looking stretch of La Brea. Acknowledging vintage store The Way We Wore is the pioneer, settling between 3rd and 4th Streets on La Brea, last year saw the opening of high-end boutique Iconology. Now across the street Presse has opened, another high-end clothing boutique. And it will soon be followed by the gift and home furnishings store Algabar, which is relocating from Robertson Blvd and there's an unsubstantiated rumor of a spa moving into one of the other spaces currently for lease on that block. Could La Brea be the new Robertson? Not until we see a Hilton or an Olsen.
Ready to Linger? La Brea Begins to Beckon [Blackburn and Sweetzer]