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Storefronting: Barneys Coop Opens at the Grove


[Image of Barneys New York Coop by flickr user saralynncantor]

We were somewhat skeptical when we heard that Barneys was opening at the Grove last summer, until we realized they weren't planting a flagship, they were just opening an outpost of their Co-op brand, targeted at younger consumers. Apparently, the store opened quietly yesterday. Expect the hordes who need their $150 cotton T-shirts and $200 designer denim to descend upon it this weekend.
· Barneys New York CO-OP [The Grove]
· Barneys Comes to the Grove [Previously on Curbed LA]